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Several California food writers were surprised on Wednesday night when they discovered that the meal they were being served by Neal Fraser, a well-regarded Los Angeles chef and one-time Top Chef Masters contestant, was made out of McDonald's ingredients. The McDonald's publicity scheme, which was conceived by Southern California McDonald's owners by blessed by corporate, also featured McDonald's operators watching and listening to the meal through hidden cameras, because the only thing better than tricking people into eating food is spying on them while doing it.