Thank god, finally women will be able to eat chips. PepsiCo, Doritos' parent company, have announced that they're launching a new "lady-friendly" version of their chips which are supposed to be both quieter and less messy.
The company claims that research proves women don't like crunching loudly or licking their fingers when they eat in front of other people. Indra Nooyi, PepsiCo's CEO said,
Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.
You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.
Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.