Heineken forces people with opposing politics to work together in new commercial. It gets intense.

Heineken forces people with opposing politics to work together in new commercial. It gets intense.
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It's not often that a beer commercial makes us think, so cheers to Heineken for doing just that in their new ad, "Worlds Apart."

The concept is simple: People with diametrically opposed political viewpoints are paired off for an "experiment." There's a "new right" man and a committed feminist, a climate change activist and climate change skeptic, and a trans woman and a man who has a strictly limited view of gender. While getting to know one another, they work together to build what turns out to be a bar. Then their ideological affiliations are revealed, and they have the option to walk away from their partner—or stay and discuss their differences over a beer.

Sure, it's still just a beer ad—and it won't do much to challenge the polarized politics of the moment. But it is nice to remember that for the most part, no matter how you vote, there will always be alcohol to smooth out our differences.

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