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Heineken forces people with opposing politics to work together in new commercial. It gets intense.

Heineken forces people with opposing politics to work together in new commercial. It gets intense.

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It's not often that a beer commercial makes us think, so cheers to Heineken for doing just that in their new ad, "Worlds Apart."

The concept is simple: People with diametrically opposed political viewpoints are paired off for an "experiment." There's a "new right" man and a committed feminist, a climate change activist and climate change skeptic, and a trans woman and a man who has a strictly limited view of gender. While getting to know one another, they work together to build what turns out to be a bar. Then their ideological affiliations are revealed, and they have the option to walk away from their partner—or stay and discuss their differences over a beer.

https://www.youtube.com/watch?v=8wYXw4K0A3g
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