The reason they don't want you to see it is that it's terrifying.

Putting the "dom" in Domino's.

Look, we're all a bit confused by the outsized popularity of the Fifty Shades of Grey books. And with the movie coming out in two weeks, people in the media are scrambling to figure out the best way to capitalize on the short-term mainstreaming of BDSM. How much is appropriate to show? Is this indecent? Is that infantilizing? It's very confusing.

So, I can almost understand where this advertising agency was coming from when they pitched this ad to Domino's for their spicy Sriracha Pizza.

Sources: People