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In a promotion for KFC's extra crispy recipe, the fast food brand gave out 3,000 bottles of fried chicken-scented sunscreen through its website on Monday. Overnight, beaches around the country were transformed into chicken-and-dead-crab-smelling hellscapes of aromatic sunbathers running for their lives from crazed seagulls. Presumably.

It's only SPF 30, so you'll still get burned like you were under a heat lamp too long.
It's only SPF 30, so you'll still get burned like you were under a heat lamp too long.

The promotion coincides with KFC's hiring of famously tan actor George Hamilton as their new "extra-crispy" Colonel Sanders. So the gimmick sorta makes sense, and the fact that the bottles were snatched up so quickly indicates that the stunt was a marketing success. But pop culture-savvy consumers know that this kind of mad scientist experiment can't possibly end well.