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Crime doesn't pay, but going viral sure does.

Recently, Kansas State student Hunter Jobbins was dismayed to find that someone had gotten into his unlocked car to steal a Kit Kat bar he'd been saving for later. The thief left a hilarious apology that quickly went viral on Twitter.

Not a company to take this flood of free publicity for granted, the Hershey Company reached out through Kit Kat's account and vowed to set things right.

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What they didn't mention is that by "replace," they meant "stuff your car with 6,500 Kit Kats for a photo-op and so you can drive around campus giving away our product." Yep, everybody wins here. Especially people who love chocolate.

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As for the identity of the thief, well, that's still a mystery. But we have a feeling he or she got a bonus Kit Kat out of Jobbins' Camry this week.