Lululemon has a beer, because you've been waiting for a yoga-pants company to sell you booze.

Lululemon has a beer, because you've been waiting for a yoga-pants company to sell you booze.
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Finally, a beer from the people who made my sports bra.



A photo posted by lululemon (@lululemon) on

Lululemon, the athletic clothing company that makes athletic clothing for women and anti-ball-crushing/sexism-highlighting clothing for men, is making a beer. Brewed by Vancouver's Stanley Park Brewing, this Curiosity Lager is going to be served at Lululemon's Seawheeze half-marathon, and will also be sold in some Canadian stores.

I like Lululemon's clothing. It makes me feel like I could be one of those strong, capable, hip moms without having to actually be strong, capable, or a mom (I am, however, severely hip). But while I'm sure that Stanley Park Brewing makes some wonderful things, I'm not really looking for my athletic clothing company to curate the flavor of my inebriation device. This feels like when you like an actor for his acting, so you check out his other pursuits and are just gravely disappointed. (I'm looking at you, 90% of actors who decide to "try standup.")

Here are some types of businesses that I'd trust more than a yoga-clothing company to make a good beer:

  • Restaurant
  • Bookstore
  • Doctor's office
  • Vegetable-canning facility
  • My credit union (High Interest Rate IPA)

But hey, maybe it'll be great. Now we just need Nike, Adidas, and Under Armour to make beers too, and we can have a tasting flight.

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