In an article for The New York Times published on February 22, Kim Severson examined breakfast cereal and its position as a "a powerful engine of nostalgia." Severson stated that interest in the food has waned, citing a decrease in sales of $13.9 billion in 2000 to $10 billion last year as evidence. While there is still a market for cereal among Gen Y—Severson quoted 34-year-old Milk Bar pastry chef Christina Tosi as eating "three bowls of cereal for dinner last night"—Millennials generally seem to have less of a desire for cereal. Why? Because, Severson reports, cereal involves too much work.

Sources: h/t The Cut