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Every so often a new form of junk food breaks onto the scene that makes us all lose our minds, and our willpower. Here are the top innovations in food deliciousness. One look at these, and you'll say, "kale who?" 

1. Rainbow bagels. 

O hai bagel of my dreamz #rainbowbagel #funfetticreamcheese (#BagelsForUnicorns 🦄)

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These beauties are made in Brooklyn and smothered with icing and sprinkles. Watching them get made will put you in a trance: 

Rainbow bagel is taking over Brooklyn

Brooklynites are losing their minds over this spectacular rainbow bagel.

Posted by INSIDER food on Tuesday, February 2, 2016