Companies exploiting eating disorders for profit is nothing new but usually they're a little more subtle about it. A popular UK stationary company called Fox & Moon is selling a line of meal planners and food journals they are calling "sassy" and covering them with messages that fall in the category of "things mean girls said in your high school gym locker room that destroyed you for life."
Messages like "I want to skinny dip, not chunky dunk" and "stick to the plan, piggy." And unfortunately no, this is not satire.
One journal said "stop bloody eating," the Revelist reports. Something a significant percentage of people (particularly teenage girls and women) will already do on their own without a diary telling them to. It's called an eating disorder.