Companies exploiting eating disorders for profit is nothing new but usually they're a little more subtle about it. A popular UK stationary company called Fox & Moon is selling a line of meal planners and food journals they are calling "sassy" and covering them with messages that fall in the category of "things mean girls said in your high school gym locker room that destroyed you for life."
Messages like "I want to skinny dip, not chunky dunk" and "stick to the plan, piggy." And unfortunately no, this is not satire.
One journal said "stop bloody eating," the Revelist reports. Something a significant percentage of people (particularly teenage girls and women) will already do on their own without a diary telling them to. It's called an eating disorder.
The products were first called out by body positive blogger Lottie L’amour.
"By using this kind of language, they are making it okay to shame and bully people with larger bodies," L'amour told Metro UK. "If weight loss is a goal for people, they can achieve this without being self deprecating and hating their current body." She added: "Fox and Moon are currently making profit from bullying women into thinking that they need to be thin to succeed, be beautiful and be desirable."
Many others have taken to Twitter to call out the company for "bullying," fat-shaming and promoting eating disorders. Because, duh.
Yes, it is.
Fox & Moon has responded to L'amour's criticism in a very weird, very Mean Girls way. First they wrote in an Instagram story that they’re "sorry if any covers offend" (okay but show us you mean it, Fox & Moon).
They then sent L'amour this incredibly passive aggressive DM, which she shared with Metro:
WTF is that????
This company is literally the meanest girl in your high school gym locker room.
And this is L'amour's response to people telling her to STFU and leave this company alone: