Advertising

The Fit4Less gym location in Long Eaton, England has been getting much more publicity than it intended due to a billboard featuring a nice-looking alien and a bit of fat-shaming, according to the Daily Star

"They're coming... and when they arrive they'll take the FAT ones first," the poster reads. Natalie Harvey, founder of Combat Bullying, has trouble seeing the humor in the ad.

https://twitter.com/natharvey77/status/715902927177695232