The people behind this health campaign really should have consulted Urban Dictionary first.

The people behind this health campaign really should have consulted Urban Dictionary first.
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A health campaign in the Canadian territory of the Yukon sought to remind people to get plenty of D this winterVitamin D, that is. The innocent folks of the Yukon Department of Health and Social Services were apparently unaware that "the D" is slang for "penis."

What ensued was a hilariously sexual, abundantly awkward ad campaign:

The people behind this health campaign really should have consulted Urban Dictionary first.
There wouldn't be the baby without the D.
Yukon Health and Social Services
The people behind this health campaign really should have consulted Urban Dictionary first.
The fish makes it even grosser.
Yukon Health and Social Services
The people behind this health campaign really should have consulted Urban Dictionary first.
It's never too late to try new things.
Yukon Health and Social Services

This tweeter was even inspired to share her story about her D days:

A representative from the Department of Health and Social Services told the Yukon News, "We knew it was an innuendo for sex. We did not realize that it was as crude as it is now being purported to be."

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They have since nixed the campaign, but the message should still inspire.

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