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United Airlines may win hands (and body) down for the worst PR campaign of the week, but let's applaud Cosmopolitan magazine for coming in a close second. Someone over at Cosmo Headquarters this morning posted a story about a woman who battled cancer, gained weight and then lost it. Pretty standard, inspiring story. But this is how Cosmo chose to frame it:

Cancer: the new Atkins Diet.
Cancer: the new Atkins Diet.

This tweet is all kinds of NOPE.

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Turns out, the article is actually about a woman named Simone Harbinson from Melbourne, Australia, who was diagnosed with a rare and malignant form of cancer of the appendix. Her cancer surgery was fortunately successful, but she did gain 35 pounds, which she then lost thanks to—SPOILER ALERT—going on a diet.

In June last year I signed up to a program I stumbled upon in the hopes to lose some of the weight I had rapidly gained during some difficult times. But what I achieved instead was something I can barely put into words. I got my life back, my mental health stabilised & I became a healthy, happy, patient & confident person full of self love. I created this public Instagram account to use as accountability, which was very confronting at the time, but the community & the support that now surrounds me is second to none. Ive now lost 20kgs & have achieved all this through nutrition only as I was unable to train or do any exercise due to my chronic back pain & the surgery & rehab that has followed. I have only recently been able to progress into basic exercise such as Pilates & walking which has seen my body start to change shape. I have been an ambassador for this program for 4 months now & couldn't be prouder to promote & share my story. If you are looking for a change or help & support to find yourself again. Jump on board @thebod_ My discount code is SIMONE10 for 10% off any of the 3 program levels. Find the link in my bio. ❤ . . . . . . . . #thebod #thebodbabes #bodsquad #sophieguidolin #healthy #thebodsquad #goals #bodbabes #hustle #fitmom #health #lifestyle #fitnessjourney #organic #thebodresults #healthylifestyle #happy #cleaneating #fitspo #instahealth #transformation #strongnotskinny #fitspiration #healthyliving #weightloss #fitness #wellness #transformation #progressnotperfection #beforeandafter

A post shared by SIMONE | THE BOD (@simone_thebod) on

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So technically, the article does reveal how this woman lost weight without going to the gym. But it's also about her battle with cancer, and her recovery. And using a clickbait headline about weight loss to frame her story is pretty disrespectful to Harbinson, and to others who have had cancer.

People on Twitter, including cancer survivors, seem to agree.

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https://twitter.com/Tesseraconteur/status/851814298015866884?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fobserver.com%2F2017%2F04%2Fcosmopolitan-magazine-cancer-weight-loss%2F
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After the backlash, Cosmopolitan deleted the tweet and changed the headline of the article online to something much more appropriate: "A Serious Health Scare Helped Me Love My Body More Than Ever." The magazine has not responded to requests for comment, the Observer reports.

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Meanwhile: if you're looking for a way to lose 44 pounds without going to the gym or contracting a life-threatening illness, most experts recommend cutting calories. Don't call me a hero—I'm just doing my blogger duty by bringing you the untainted truth.

Sources: Cosmopolitan