Emma Tapping is a UK-based blogger and mom of three. "The boss mum" usually writes about saving money and getting deals.

Afternoon 😘😘 #beaboss #thebossmum

A post shared by TheBossMumTV (@thebossmumtv) on

But around Christmas 2015, Tapping went viral for the dreaded "wrong reasons."

A truly shocking photo of the present-mountain under her Christmas tree attracted attention people who said she was spoiling her kids.

Some even accused her of "abuse," which is pretty baffling, but not really, because it's the internet and terrible accusations are thrown around all the time and made meaningless.


The viral Christmas tree photo from 2015 that some pointed to as evidence of 'abuse.'

Her photo was posted by a meme page, where it went viral.

This year, Tapping admits "I do go overboard at Christmas, definitely."

Now take a look at Tapping's 2016 Christmas tree, and try to figure out if she cares at all what people on the internet say about her.

Another year of hard graft, saving and planning. Another year of my family making me proud everyday. They deserve a...

Posted by Emma Tapping on Sunday, November 27, 2016

"Another year of hard graft," wrote Tapping, "Saving and planning. Another year of my family making me proud everyday. They deserve a great Christmas. The haters will hate but nothing and no one will change how I do Christmas."

According to the Sun, she's upped the ante of presents from 300 last year, to 350 this year. The cost comes to about £2,000 (about $2,500), and it seems like a pretty fun way to tell the internet you could care less about a dank meme.

Of her Mount Everest of gifts, Tapping joked, "It's a bit like Jenga — if you pull the wrong one out you might lose a child for a few hours."


Tapping and family are also turning this kind of excess into a brand, as they'll reportedly star in a Channel 5 documentary called Xmas Excess: Parents Splash The Cash.

Mo' money, mo' presents.