Everyone loves this super-handsome "Fashion Santa" at the mall.

Everyone loves this super-handsome "Fashion Santa" at the mall.
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Paul Mason is a former model who now spends his Christmas season as "Fashion Santa" at the Yorkdale Shopping Centre in Toronto, Canada. Shoppers love it, and the mall has made it a charitable cause: for every person who snaps a selfie with Paul and posts it on social media using the hashtag #YorkdaleFashionSanta, Yorkdale donates $1 to the SickKids Foundation. For that reason, as well as his obvious attractiveness, this is the best new take on a mall Santa, far better than the creepy robotic version

Mason explained that it takes people a moment to get adjusted to a modern Santa:

You get people that are a little confused. But once they think about it for a second, they warm up.

They certainly do warm up. Here are some glamor shots and selfies with the fashion Santa himself:

I'd go Christian for this 🎅🏻#YorkdaleFashionSanta cc @tonirufo

A post shared by Janna Zittrer Appleby (@jannazappleby) on

Got a sweet sweet pic with holy crap handsome #yorkdalefashionsanta for chaaaaaaaarity

A post shared by vickinerino (@vickinerino) on

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My kinda Santa!#yorkdalefashionsanta

A post shared by @karenhahn1 on

#yorkdalefashionsanta

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By the looks of the captions, a few shoppers would rather be naughty than nice with Fashion Santa. Maybe next year he can get some assistance from sexy elves.

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