JR Hennessy is a serious writer in Sydney, Australia who doubles as a carefree surf bro.
This bro's bros made a BuzzFeed Community post in early October to highlight the meme-able nature of his picture.
And when Halloween came around, they realized it was optimal time to dress up as him for the ultimate brostume.
“I wasn’t expecting it, actually I was one of the first people there so I was sort of just hit repeatedly as people arrived,” Hennessy told BuzzFeed News.
But then the costumes kept brolling in.
The post when viral on Tumblr.
He changed his profile pic, perhaps to be more incogni-bro, but his new one is just as broey and will make a great costume next year.