The Jefferson Mall in Louisville, Kentucky has made it clear they won't tolerate hate speech, by promising to find and ban a woman whose racist tirade at one of their stores went viral this week.

ICYMI: on Tuesday, a human stocking full of hot coals told Hispanic shoppers at a JC Penney to "go back to wherever the fuck you come from," and "speak English," among other slurs and insults. Fellow shopper Renee Buckner recorded the rant on her phone and shared it on Facebook, where it's been viewed over 7 million times and received over 50,000 comments.


Watch here, if you can stomach it:

"They can't act like the hero, they come here to live and act like everybody else," says the woman in the video. "Get in the back of the line like everybody else does and be somebody. That's the way I look at it. You're nobodies, just because you come from another country, it don't make you nobody."


This is horrific, un-Christmas-like behavior on every level. I'm not a Christian, but I'm pretty sure Jesus wasn't down with hate speech and wouldn't want it anywhere near his birthday celebrations.

The Jefferson Mall, where the incident took place, responded yesterday in a Facebook post, promising to ban the woman in the video:

We are aware of the video posted online today from one of the department stores. Jefferson Mall strives to create a...

Posted by Jefferson Mall on Tuesday, December 20, 2016

"We will work to identify this woman, and once identified, she will be permanently banned from Jefferson Mall, per our Behavioral Code of Conduct," they wrote.


JC Penney has also issued a statement of apology. The company said they are "deeply disturbed" by the incident and are asking for the public's help in identifying the two Hispanic women who were targeted in the video, so they could "offer a sincere apology for their experience" and also reimburse them for their purchases.

A JCPenney spokeswoman wrote on Facebook:


We regret that innocent bystanders – both other customers and a JCPenney associate – were subjected to such discriminatory remarks. We absolutely do not tolerate this behavior in our stores, and are working with our associates to ensure any future incidents of this nature will be addressed quickly and appropriately.

I'd wish this woman a very miserable Christmas. But based on first impressions, that's basically a guarantee.