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A study released by Australian wine bottler Cobevco in 2013 showed that Wednesday at 6:53 p.m. is the most common time during the week to drink wine. The company said people treat wine consumption as a "midweek treat" and that the sobriety of Monday and Tuesday are behind us. Since this discovery, #WineWednesday has become a huge celebration - in real life and on social media. There are plenty of reasons why - mostly, because it's an excuse to drink wine on a Wednesday. If you need more ideas for justifying your boozing, see below!

1. Science says wine is healthy.

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Wine may protect our hearts when consumed in moderation -- defined as up to one drink per day for women, and up to two drinks per day for men. Benefits may also include a 30% reduction in the risk of heart attack compared to non-drinkers.

2. There's a flavor for every occasion.

Happy #nationalwineday! What kind of wine goes best with @inanoutburger? ๐Ÿ˜œ๐Ÿ”๐ŸŸ๐Ÿท

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3. It's a great relaxation technique.

Positive vibes. #winestagram #wineoclock #winenight #winetime #winelovers

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4. It may help your mood.

5. It allows you to be slightly pretentious.

Repost from @mytherapistsays

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6. It leads to great ideas.

Truth

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7. It gives you purpose.

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8. It makes you grateful for the little things.

I earned this ๐Ÿท๐Ÿ˜‚ Tag someone who can relate! #CLlaughs #instafunny #wine #memes

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9. Your insecurities may vanish.

Now, THAT's how I'm treating this summer! Who's with me?! #carynwinesalot #wineguidelife #summer #wine

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10. You may end up having a blast.

11. You may wake up somewhere new.

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12. It doesn't take much time.

#winewednesday #winetime #noblesavagewine

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13. It can be a spiritual experience.

Happy Monday Wine Lovers! ๐Ÿท

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14. You can learn a new way to walk.

More like 3 bottles, but you get the point ๐Ÿท๐Ÿท๐Ÿท #WomenWhoLoveWine #lightweight #wine #wineo

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15. You'll feel like you've accomplished something.

At least we know we'll get something done today.

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