A study released by Australian wine bottler Cobevco in 2013 showed that Wednesday at 6:53 p.m. is the most common time during the week to drink wine. The company said people treat wine consumption as a "midweek treat" and that the sobriety of Monday and Tuesday are behind us. Since this discovery, #WineWednesday has become a huge celebration - in real life and on social media. There are plenty of reasons why - mostly, because it's an excuse to drink wine on a Wednesday. If you need more ideas for justifying your boozing, see below!
1. Science says wine is healthy.
Wine may protect our hearts when consumed in moderation -- defined as up to one drink per day for women, and up to two drinks per day for men. Benefits may also include a 30% reduction in the risk of heart attack compared to non-drinkers.
2. There's a flavor for every occasion.