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Punny Halloween costumes can really be hit or miss. But every so often someone manages to come up with something brilliant, something that hasn't been done before, and something easily recognizable to just about everybody. Case in point: Redditor caronarnold as the Tranformer Optimus Amazon Prime.

Genius.
Genius.

Caronarnold, who works for a creative agency, not Amazon, gave a little more background on her costume, explaining that it involved "about 10 hours and lots of hot glue. I don't work for Amazon and they're not a client of ours at my work. I just thought the play on words was funny and my work life revolves around brands/branding, so it was relevant to our work costume contest."

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Caronarnold's costume won her the office Halloween costume contest, and also put her on the front page of Reddit, where she can revel in her newfound fame for at least several hours, possibly even a day. Ah, internet fame.