It looks familiar, right? Of course, this is blatantly coopting the phrase "Black Lives Matter," which came about as a response to police officers keep killing unarmed black people. Nothing about the phrase "Black Lives Matter" says "please make me into a silly drinking pun for frat bros to spill beer all over!"
This actual real t-shirt is for sale at everyone's favorite clothing store, PubCrawls.com, for $19.95, which is also an offensive price for a dumb t-shirt that you can only wear once a year. Oh and, great, there's a women's version as well!