In order to make it as an "influencer," you need a few things: a social media following, a desire to constantly create content, and—in many cases—an absolutely off-the-charts degree of entitlement. Of course, #notallinfluencers are garbage people. But many small business owners know from firsthand experience that so-called "influencers" will often ask for—or even demand—free stuff in exchange for "exposure" on their social media platforms. And as any business owner knows, "exposure" doesn't pay the bills.