Losing fantasy football can be a nightmare.
Lee Sanderlin, a reporter in Jackson, Mississippi, came in last place in his fantasy football league, and as a punishment, was sentenced to spending 24 hours in a Waffle House diner. But there was a way out: for every waffle consumed, Sanderlin could shave an hour off his sentence.
The journey attracted over 350,000 engagements, and got "Waffle House" trending in the United States.
Our hero started out fairly energetic, equipped with reading and listening material as he hunkered down in his booth.