Can students who walk, run, and text coexist?

A photo posted by UVU SLWC (@uvusl) on

This stairway at Utah Valley University has separate lanes marked off for people walking, running, and texting. The school's creative director says this is an art project. And by art project, he means marketing ploy.

Commenters have noted that there's no lane for people who are going down the stairs, which is a key direction for stair-walking. Also, should we really be enabling texting-while-walking among the nation's impressionable young minds?

Sources: h/t Mashable