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What's in a name? Writer Martin R. Schneider learned that a man by any other name gets treated just as poorly as a woman does.

In a long, juicy Twitter thread that would make a good movie, Schneider writes out how an email mixup with his coworker Nicole Hallberg got him to understand the sexism that women experience in the workplace.

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The thread has gone viral, and Nicole Hallberg reflected on her experience with the gender flip on Medium.

Hallberg had been getting sexist sh*t from both her boss and her clients throughout the job. The aforementioned "efficiency-fetishizing gig economy-loving douchebag" described Martin to her as "a good writer, but he tends to get over emotional about things and let that get in the way of his writing. He’s kind of a girl like that." Oof.

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Hallberg elaborates on the boss's refusal to accept that sexism is a thing:

He didn’t believe us. He actually said “There are a thousand reasons why the clients could have reacted differently that way. It could be the work, the performance… you have no way of knowing."

"But I will always wonder. What did my boss have to gain by refusing to believe that sexism exists?" She writes, "Even when the evidence is screaming at him, even when his employee who makes him an awful lot of money is telling him, even when THE BOY on staff is telling him??"

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Sometimes, it doesn't take until someone is on the receiving end of such nonsense for them to understand it. I hereby condemn that boss to at least a week of emailing with a woman's name.