Canadian photographer Masika May is getting a lot of Internet attention right now for her continually coy, sexy, boudoir-style photoshoots. Just like traditional boudoir photos, the men are shot striking playful, flirty poses and wearing next to nothing. Naturally, the style is called "dudeoir."

Posted by Masika May Photography on Tuesday, January 19, 2016

May told Design Taxi that the idea was born when her good friend jokingly asked her husband to do a sexy photoshoot as a birthday gift to her, probably not thinking he'd really do it. But he contacted May, a close friend of the theirs, and since she'd already photographed just about every milestone in the couple's relationship, it made sense for her to try this one, too.