If it please the court, we would like to enter Exhibit No. 309,876 in the ongoing case against brand tweets. Back in 2012, on May Day, someone within the McDonald's social media team had the bright idea to tweet a seemingly innocuous question: How would people be celebrating?
Here's were the fast-food giant messed up: May Day is also International Workers' Day—a sort of springtime Labor Day established by socialists, communists, and trade unionists in the late 19th century. McDonald's, as you may be aware, is largely staffed by shamefully exploited and horrendously underpaid employees. So this year, Twitter user @historyinflicks dug up the five-year old tweet to make a point about how McDonald's workers' wages don't align with the corporation's cheery holiday message.