Dove launched a new campaign of much-needed diversity in today's times: diversity of bottle shapes. The soap brand known for lovey-dovey commercials have applied the principles of body positivity to chunks of plastic. Alas, people aren't buying it."Beauty comes in all shapes and sizes," Dove writes, and now, shampoo does too: From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too. Plus-size bottles on the runway. DoveYes, have you ever been bathing, wishing the vessel your soap came in shared your body type? That feeling when you're in the shower and the body wash bottle doesn't look like you. GiphyThis #inspiring new line quickly became a meme.what in the fresh hell is this https://t.co/0K2zFMmEnB— Kate Nocera (@KateNocera) May 8, 2017 Finally I can stop comparing my body to other women's bodies & start comparing it to household products. https://t.co/aKCVHWk7KK— Cara Weinberger (@caraweinberger) May 8, 2017 https://twitter.com/AmandaRosenberg/status/861650893229277184People are sharing their body bottles.https://twitter.com/TimFederle/status/861647577954918402.@Dove matches its new body wash bottles to your body type pic.twitter.com/zzxy21DYuH— a bear (@vrunt) May 8, 2017 dove pls why u do this dove pic.twitter.com/9NxQWcVLGm— darth™ (@darth) May 8, 2017 https://twitter.com/MindyFurano/status/861651678549991425These are only realistic body types for The Muses from Hercules... pic.twitter.com/xTEC1vMmB1— omri (@Omri_Rawrlan) May 8, 2017 Nice try @Dove. There's already a body wash shaped like my body. pic.twitter.com/vsllRoh7F0— Matt Nedostup (@nedostup) May 8, 2017 https://twitter.com/eliyudin/status/861646032727416834Found my Dove body type bottle! pic.twitter.com/nGmXLO8Z3U— Ygrene (@Ygrene) May 8, 2017 Some are skeptical of how these new bottles could inspire self-love and solve all the pressures women and their looks face today.https://twitter.com/pilotbacon/status/861640583298809858https://twitter.com/JenaFriedman/status/861645510372937729https://twitter.com/ebruenig/status/861645135465119744Seriously, is your silhouette sexy enough for the soap?https://twitter.com/ruinedpicnic/status/861651776235331584Dove Releases New Female Silhouette-Inspired Bottles for Men to Jerk Off To In The Shower pic.twitter.com/LRPU7KEURz— Orli Matlow (@HireMeImFunny) May 8, 2017 https://twitter.com/jessmisener/status/861659653721145344Be sure to take long looks into a full-length mirror and measure your curves and finally get clean from your look-a-like, and stay tuned for this ClickHole piece to come true.Um, yes please? Goodbye, insecurities—hello, awesome! https://t.co/IH32EDjFy4 pic.twitter.com/lm6sDpgW24— ClickHole (@ClickHole) April 25, 2017