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Your enchanted guide to the rainbow-filled unicorn trend you can’t escape.

Your enchanted guide to the rainbow-filled unicorn trend you can’t escape.

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The legend of the unicorn is that the horned horse is rare—that's what makes it special. But today, unicorns are EVERYWHERE. From unicorn foods to unicorn shoes to unicorn sex toys, products featuring the legendary creature are everywhere you look.

 dance crazy rainbow unicorn GIF
This happy unicorn knows it's his moment.
Giphy

I went on the journey through the sparkly, rainbow-covered corners of the unicorn-crazy internet, and discovered that the unicorn craze can be divided into two camps, with some overlap.

To many people, "unicorn" simply means rainbow or multicolored. For others, a "unicorn" product takes on the properties of the mystical creature, like the horn.

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