"So you're a tough guy, like it really rough guy, just can't get enough guy, chest always so puffed guy?"
There are people out there who dedicate their time and energy to maintaining a "bad**s" persona, modeling themselves after action heroes or punk salespeople at Hot Topic. They're flexing their muscles literally, and figuratively flexing on social media just how hardcore they are. The subreddit IAmVeryBad**s is the go-to place for posts that mock these macho, macho men.