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Here's why one dating app is asking men to wear red lipstick.

Here's why one dating app is asking men to wear red lipstick.

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Wednesday March 8 marks International Women's Day, and one dating app is asking men to up their beauty routine for the day and show their support.

Dating app Happn is encouraging its male users to wear red lipstick on March 8 to show solidarity with sexual assault survivors and ladies in general. According to Glamour, when they open the app on that day, guys in the U.S., Canada, and France will see a pop-up explaining the Mettez Du Rouge ("put your red on") campaign, plus profile pictures of other men wearing red lipstick and statistics about sexual violence.

Sources: Glamour
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