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At 7:38 PM on April 11 at his local Woolworths grocery store in Australia, Brok Neilson spotted an attractive woman checking out mushrooms as intensely as he was checking out her. Brok was too afraid to approach the lady so his friend, Blake Nicholls, became his Internet-wingman. Nicholls posted a photo they'd taken of the girl (hmm, questionable) onto Woolworths' Facebook page.

UPDATE: Mystery brunette had a friend meet at Woolworths to meet Brok and its confirmed that she is mushroom girls...

Posted by Blake Mitchell Nicholls on Monday, April 11, 2016

Hello Woolworths, I'll start by saying my loyalty to Woolworths is second to none. I was at Woolworths (Q Super Centre) this evening at 7:38pm (AEST) with my friend Brok buying fresh produce to make butter chicken when he's glanced over at the girl of his dreams. 

For years, you've brought people together with your sensational service, fantastic products with a catchy theme song that's kept me coming back, so now do what you do best and bring these two together.

(Girl buying mushrooms if you read this, we will be in this section every night at 7:38pm until we meet again)

#hopeforbrok ​

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Woolworths kindly took the time to respond with a number of puns, some better than others.

Hey Blake, whilst we're more interested in matching your dear friend Brok with the perfect chick-en and bay leaf to create the curry of his dreams, we still think you're a great wing-man!
Next time tell Brok not to be chicken, just rice up and say hello! We hear love grows in the produce department 
#HopeForBrok

Then Brok got back to them, with more puns. 

Posted by Brok Neilsen on Monday, April 11, 2016
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Thankyou Woolworths for your kind words and although I did #chick-en out this time. I'll be making sure not to make a #meal of it the second time around.

My intentions are completely honourable. Hopefully I can #butter her up and #curry her favour by keeping it #fresh in the produce section. #HopeForBrok

In the meantime, #HopeForBrok became a Facebook page.

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While some enjoyed the campaign, others saw this whole thing as very creepy.

Dear Woolworths 34 years ago I met the man of my dreams in your fridge there's always hope for @brok
Shane Dinan Got to love a butcher

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Dam if I was closer I'd be stalking the vege isle just to see if she turned up. 
This made my day, I met my husband at a shopping mall and asked him (he was18) to buy my booze for my 16th birthday. We dated since i was 18 now 28 years later we have 4 children and 1 grandson and a grand daughter on the way.

The comment to end all comments:

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Sorry Brok... gym leader or not, sometimes you just can't catch them all, but if you keep searching in the tall grass you may get lucky
#hopeforbrok

Despite the criticism, Brok ​continued to haunt his dream girl's shopping spot.

#HopeForBrok

Posted by Blake Mitchell Nicholls on Tuesday, April 12, 2016

After a few days of light stalking, he's gotten one step closer to meeting her. 

UPDATE: Mystery brunette had a friend meet at Woolworths to meet Brok and its confirmed that she is mushroom girls friend.

Who knows what will happen next... #HopeForBrok

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Sadly, it seems this girl is married, or so said The Mirror.

Blake and Brok, the Internet-stalking dream team, may need to start following another lady.

#HopeForBrok Wingman of the Year.

Posted by Blake Mitchell Nicholls on Wednesday, April 13, 2016

Plus, this whole thing could be a hoax. According to their Facebook pages, Brok apparently works at a talent agency while Blake deals in marketing for a nightclub. Given their jobs, #HopeForBrok might actually be about #BuyingStuffAtWoolworths or #MakingTheseGuysSocialMediaFamous.