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An Australian man ranted on Kmart's Facebook page that the store's cheap prices and stylish products were driving a wedge between him and his fiancé​e—so the retail giant took him to (gentle, chiding) task. If that sounds like it might be a covert attempt at viral advertising to you, you're not alone, but hey, at over 6,000 shares, it's working!

Hey Kmart , I am a disgruntled fiancé .... I am sick of coming home at least once a week to a new candle holder , frame...

Posted by Alex Gadd on Thursday, January 28, 2016

The post reads:

Sources: h/t Fly News Online