"My exact words [upon seeing the label] were 'what the hell?'" said Lesley Hughes, according to the Mirror.
Her daughter "read it and asked me why that was on there. It was the look of disbelief on her face—she said 'why would I invite someone else into my shower with me?'"
The reference in question can be found on the back of the product, where Lush prints their cheeky instructions.
"HOW TO USE," reads the heading. "If you really don't know how, then we suggest you find someone you really like and invite them into the shower with you to demonstrate."
The joke, of course, is that everyone knows how to use body wash. Also, shower sex.
Hughes reasoned that the line could lead to some sort of sexual coercion.
"I was shocked. This product is clearly aimed at young girls, it is pink and glittery. It's dangerous," said Hughes of soap. "People could use it to persuade kids to do things they should not be doing."
A spokesperson from the cosmetic company responded, saying to the extent people listen closely to the commands given by soap bottles, they also hope they recognize the humor.
"While we take our products and their ingredients seriously, we try not to take ourselves too seriously and like to have humour at the heart of everything we do."
She further explained the joke, "Our humour is very traditionally British— sometimes in the style of seaside postcards and Christmas pantomime, sometimes tongue-in-cheek, often self-deprecating."
"Our customers tend to have an innate understanding of this style of humour. It is never our intention to offend, but as with all humour not everyone will find the same things funny."
She continued that, like many kids' movies, Lush attempts to entertain moms and dads with jokes that (hopefully) go over the heads of anyone too young to hear them.
"As far as the mixed age of our customers and readers is concerned, we take the same line as UK pantomimes and many children's films—where a laugh can be inserted that adults will understand but will go unnoticed by the young and innocent."