PETA is at it again. And by "it," I mean trying to sell veganism/vegetarianism/animal rights with sexy sex and also naked people, which they have apparently decided is the best possible strategy for luring people to the green side. Which does make some amount of sense. Probably "So you wanna be the most exhausting person on earth to make dinner plans with?" or "Cheese: Who even likes that?" would not be winning advertisement strategies.
Their latest ad and billboard campaign equates eating meat with erectile dysfunction. Or, you know, attempts to.