The Today Show's Jeff Rossen went undercover for a "Rossen Reports" segment investigating whether or not vendors' long-rumored "wedding markup" is real or just a myth. Accompanied by a hidden camera, Rossen told a venue, a photographer, and a DJ that he was planning a birthday party. Meanwhile, producer Lindsey Bomnin, would contact the same venue, photographer, and DJ, and tell them she was planning a wedding, keeping the date and the number of guests the same.