His face is 50 shades of red.

Check out this video from Danish TV. Look behind the woman being interviewed about 50 Shades of Grey, and keep an eye on the man walking into the theater by himself.

Clearly this guy had no idea he was going to have his love of BDSM exposed. That's why he was alone, wearing his most inconspicuous sweater.

Frankly, I'm surprised he was so sheepish. I always thought the Danes were more progressive about that stuff. Then again, maybe he doesn't even live in Denmark. That's just how far he was willing to go to cover his trail.

Sources: EmilFrom