In England, they call this 'bum over noggin.'

I'll be honest with you: I've never really been all that interested in knowing what it's like to come this close to having my head splattered across the pavement in a bicycle accident. In fact, I'd say my level of interest was close to zero. That said, I'm kinda glad that I've seen this harrowing helmet-cam footage taken by an unfortunate—and shockingly coordinated— Londoner during a literal run-in with a car on a drizzly afternoon. Because now that I've seen it, I can say I've got that experience covered. 

Sources: cyclejack