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This guy is really feeling how viral this video is.

The next time you're in the English city of Preston (pop. 114,000), be sure to check out the hottest nightclub in town and on the Internet, Bounce by the Ounce. This local gem recently made a promo video to attract new visitors, and it was so effective that it racked up almost 8 times Preston's population in views in the month since it was released. What was the secret to their viral marketing success? Two words: Crazy Guy. I've cued the promo video up so you can skip straight to his glory (it's at 1:40 in case you need to find it):

Sources: BuzzFeed | Stephen Singleton | Bounce by the Ounce