What the sh*t is this? Literally, what kind of sh*t is that?
Is this an ad for the food or a preview of tomorrow morning after eating the food? This ad spotted by a redditor is just flat-out disgusting. Obviously, they look like poop. Before I saw the chicken wings sign, I at first thought the brown lumpy circles that make up this installation were a bunch of hamburger buns pasted together. I have no idea what they are actually made of. At best, these look like gigantic pieces of dried marijuana, but that's just wishful thinking to help deal with the nausea of what they actually are: chicken wings.
As others have pointed out, this is probably in response to KFC's new boneless chicken wings. It's doubtful, however, that the "giant dried turds" campaign came from the head office, and is probably just this franchise owner's own personal terrible idea.