But our ad department is smoking something. (via Twitter)

Spirit Airlines likes to be "edgy," and get in on "topical things." So it's no surprise that they're capitalizing on noted crack smoker and mayor of Toronto Rob Ford's amazingly unending scandal. This isn't exactly the most clever play on words, mostly because it's not a play on words at all, but there is no level of mockery that Rob Ford doesn't deserve.

As one of my fellow writers put it, this is how Spirit "offsets being the absolute f*cking worst." Sound harsh? This is what had to say about them:

Sources: Ellen McGirt on Twitter