Jeff Goldblum looks great in every light.
Add General Electric to the list of companies making ads in the vein of Dos Equis's "Most Interesting Man in the World" or Old Spice's "Man Your Man Could Smell Like." Only this time, instead of selling something inherently manly like cologne or beer (please comment if you don't think beer is inherently manly, you maniacs), GE is selling lightbulbs. And it's selling them with Jeff Goldblum, who is pitch-perfect as an aging ladies man with very fake hair.
The ad is directed by Tim and Eric, which helps explain why it is surreal, mildly disturbing, and pretty funny. It also, frankly, made me want to get out there and buy some lightbulbs so my husband will turn into Jeff Goldblum.
(by Shira Rachel Danan)