After a tragic day in Charleston, SC, the "Charleston Post and Courier" put an ad for a gun store over a headline about the mass shooting.
Accentuating the irrationality of the Charleston news, the paper puts an ad for a gun shop on the front page today. pic.twitter.com/GyAW4EcKF1
— Jonathan A. Neufeld (@jneuf) June 18, 2015
It's difficult to talk about the murder of 9 people at Emmanuel A.M.E. Church. It was a hideous act and a hate crime, perpetrated in a house of worship called "Mother Emmanuel" by the congregation. It was full of parishioners who have considered it a safe haven through 200 years of often-violent history. The historic black church has stood strong in the center of Charleston through slavery and the tumultuous aftermath of its abolishment.
One way not to talk about it? With a big sticker advertising gun sales over the headline. The Charleston Post and Courier apparently doesn't have anyone who thought, "Hey, let's not run this ad right after 9 people were shot in our community," before going to press. They do have someone who wrote this apology after receiving complaints:
“The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence. We apologize to those who were offended.”
The ad was for the ATP Gun Shop and it offered this amazing deal: a pistol or revolver, ammunition, eye and ear protection, a pass to a gun range, instruction and a souvenir t-shirt for $30 to those who visit the store on Ladies' Night.