"Let's send out a press release about this meme. Type it up and copy it onto Silly Putty."
Some random father out there posted a nice photo of his baby eating breakfast on Facebook. Then, as friends do, a friend of his took the picture and put it on reddit, saying he couldn't help but imagine the baby saying "Look, tell Clyde he's a dumbass... and then fire him." Which, to be fair, is exactly what it looks like he's saying. Reddit agreed with him, and turned this baby into the most exciting new kid meme since the 60-Year-Old Girl.