Behind every great man on this billboard is a very tiny woman you can't see.
Mount Saint Vincent University in Halifax is being roundly mocked today for putting up a billboard advertising their new Women's Wall of Honour that features three men who were manly enough to donate to it. The university claims they were just trying to target the demographic they're hoping will donate funds to the Wall in honor of Mother's Day. Because as everyone in marketing knows, nothing sells products to men like pictures of other men standing around. Guess those Halifax ladies just didn't lean in far enough yet. You're going to feel like you're falling over, but that's how you know you're doing it right.