The first horseman of the apocalypse has arrived, and her name is Hello Barbie.

Become friends with humanity's downfall. (via The Toy Spy)

Mattel is preparing to release a talking, Wi-Fi-connected, adaptive Barbie. As if that's not scary enough, according to the privacy policy from the start up that created Barbie's talking technology, ToyTalk, they'll be recording kids' voices when they talk to Barbie — and ToyTalk is free to share those recordings with third parties.

Of course, when people realized this and started complaining, ToyTalk CEO Oren Jacob said that "No data collected can nor will be used for marketing, advertising, nor publicity purposes." Their primary goal in collecting and potentially sharing the data is to help improve Barbie's talking technology and learn what kids are interested in talking about with their dolls. Mattel also issued this warm and comforting statement: "Mattel is committed to safety and security, and Hello Barbie conforms to applicable government standards."

Sources: Quartz