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Beauty companies apparently now think women should highlight their vaginas.

Beauty companies apparently now think women should highlight their vaginas.

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We're all for spending money on frivolous beauty products, but not when it comes at the expense of a new insecurity for women. A Scandinavian company named The Perfect V has created an entire range of products to fluff and buff the female body part it only describes as "the V."

The worst offender? A Very V Luminizer, intended to "highlight, soften, and illuminate" your genitals. "Luminious iridescent color to add some extra prettiness to the V," according to the brand. You may never have looked down before and thought, "I wish I had some iridescent color down here," and this $42 pseudo-moisturizer wants to change that.

Sources: Metro
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