Behold the saga of the Protein World ads in London.

Great ad, no really. (via @Laura_Stevens1)

Protein World ran an ad campaign in London that many found body-shaming, so people defaced the ads and posted their work on social media. The anti-Protein World photos range from frustration, to promoting body-positivity, to just pure silliness. Opposition to the ads have garnered enough support to merit a petition, a Facebook page, and a public demonstration in Hyde Park.

This is how people are vandalizing the ads and showing solidarity against Protein World:

Sources: 4 News | Mashable