"Let's make a savvy ad connecting us to pop culture!"
"Should we post a picture online?"
"Nah, let's just wait for someone to drive by and post a low-res photo to reddit."

That quote, if you can read it, is one of the last things we hear Saul Goodman (probably the most universally popular character on the greatest show ever) say before going into hiding with the help of his vacuum repair guy. Then, in Omaha, a local manager had a really great idea: let's print out that quote and put our logo on it.

Sources: redditor deucepolice