This woman battling breast cancer had the best "Hold a Coke with your boobs" photo.

This woman battling breast cancer had the best "Hold a Coke with your boobs" photo.
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The "Hold a Coke with your boobs" challenge raises awareness of Coke and boobs, but doesn't actually do much for breast cancer. Except piss off people with breast cancer, like Aimee Fletcher.

This woman battling breast cancer had the best "Hold a Coke with your boobs" photo.

Actual breast cancer patient Aimee Fletcher. (via Twitter)

It can be hard to make critical statements about about kinda shady "challenges" that claim they're being done for the sake of a good cause. When you criticize them, it's easy for people involved to play the victim and say something like, "Hey, we're just trying to support people with breast cancer!"

Such is the case with the "Hold a Coke with your boobs" challenge, which was started by a porn "recruiter," Danny Frost, and model Gemma Jaxx. (The fact that these people are related to the porn industry has nothing to do with whether or not the challenge is good-hearted, by the way.) What's followed is a lot of women showing off their chests with sodas between their boobs, and not a lot of actual support of the fight against breast-cancer. Here's an example:

The Facebook page for the challenge says that it's "Reminding women to get your mammogram and donate to Breast cancer awareness." But the challenge isn't attached to a specific charity. And while I know that raising awareness is never a bad thing, you know what's maybe a better thing? Giving time and money to charities that are researching breast cancer cures and helping women who are undergoing treatment, not just posting or looking at a picture of tits. Don't get me wrong, looking at tits can be fun. But you shouldn't stare at boobies and feel like by just doing that, you've done something Good For The World.

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Actual breast cancer patient Aimee Fletcher brought up another great point about the already-shifty challenge — that, as she told BuzzFeed News, "Breast cancer is not fun and sexy." And that "The treatment is grueling… It's not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me." That's why Fletcher shared her own, perfect response to this not-actual-helping-pretty-much-anyone challenge:

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If you'd like to actually donate to help fight breast cancer, Charity Navigator has a good list of charities that are working to cure breast cancer and support women who have it.

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