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UKTV decided to use its 'Chocobatch' statue to conduct a social experiment.

You may recall that last week, we reported on Chocobatch, the life-sized Benedict Cumberbatch statue commissioned by British broadcaster UKTV to celebrate the launch of its new Drama channel. The statue contained over 500 chocolate bars, weighed in at 40 kg, and took more than 250 man hours to produce. I use the past tense because unlike the real Benedict Cumberbatch, Chocobatch is no more.

UKTV decided to use the statue for a little social experiment on the nature of temptation. They placed it in a busy shopping center, installed hidden cameras to monitor it, and waited to see what people would do. The results are conclusive: people like eating free chocolate.

Sources: UKTV